Cold therapy can transform your health in just 2-3 minutes a day. That's the vision Wyatt Ewing, founder of Ice Barrel, turned into reality. Struggling with anxiety and burnout, Ewing discovered cold plunges as a natural way to reduce stress, improve mood, and boost recovery. This life-changing experience led him to create Ice Barrel in 2017, offering purpose-built cold plunge tubs for everyone.
Key Takeaways:
- Cold plunges can reduce inflammation, strengthen the immune system, and improve mental clarity.
- Ice Barrel designs upright, durable tubs made in the U.S. to simplify cold therapy.
- Models range from $1,199.99, catering to users up to 6'9".
- Cold plunges increase dopamine by 250% and noradrenaline by 530%, boosting mood and focus.
Ewing's mission is simple: make cold therapy accessible. Whether you're an athlete, a wellness seeker, or just curious, Ice Barrel's easy-to-use products and cold therapy tips can help you reset and thrive.
Wyatt Ewing's Background and What Led Him to Cold Therapy
How He Discovered Cold Therapy
Wyatt Ewing’s journey into cold therapy began with an unexpected tip from a stranger at the gym. The advice? Pair breathwork with cold showers. Taking this suggestion to heart, he discovered that just two to three minutes of daily cold exposure could lift his mood, ease inflammation, and strengthen his immune system. This simple practice became a game-changer for him, especially as he sought relief from anxiety.
"I had terrible anxiety from childhood... Cold showers and ice baths were the only thing that brought significant and sustainable improvement." [3]
This discovery didn’t just improve his mental health - it also inspired him to take a broader look at his overall well-being. It became the spark for a major shift in his life.
Career Change: From Aircraft Sales to Wellness Business
Ewing had built a successful career in aircraft sales, but the relentless pressure of the corporate world took a toll on both his mind and body. The stress left him feeling drained and dissatisfied. Cold therapy offered him more than just mental clarity; it also led to a striking physical transformation. His body fat dropped from about 15% to between 6.5% and 7% [1], a change that underscored the effectiveness of his new routine. Six months before founding Ice Barrel, he made the bold decision to leave his corporate job and pursue a new path.
Why He Started Ice Barrel
Fueled by his own healing journey, Ewing wanted to make cold therapy accessible to others. Frustrated by the limitations of makeshift bathtubs, he set out to create a product that was practical, durable, and easy to use. His mission was clear: to help others experience the same mental and physical reset that cold therapy had given him.
"Because of how impactful ice baths have been on my own personal mental health, I am on a mission to share the power of cold therapy with anyone who needs to hit the reset button." [4]
Wyatt Ewing: Transform Your Life With Cold Therapy | MMP #253
How Ice Barrel Products Are Designed
Wyatt Ewing's personal experience with cold therapy played a pivotal role in shaping Ice Barrel's product line. His journey inspired a design philosophy centered on making cold therapy approachable and long-lasting. Each product reflects his mission to remove obstacles by prioritizing ease of use, durability, and accessibility.
Easy to Use for Everyone
Ice Barrel’s upright design makes getting in and out far simpler than traditional horizontal tubs. This feature is especially helpful for individuals who may struggle with conventional setups. Ice Barrel offers three models to accommodate a range of heights and needs:
- 300 Model: Holds 77 gallons and fits users up to 6 feet tall.
- 400 Model: A balanced option priced at $1,199.99.
- 500 Model: Holds 94 gallons and suits users up to 6′9″.
Whether you're 5′2″ or 6′8″, there’s an Ice Barrel designed to fit you comfortably [6].
American Manufacturing and Quality Materials
Ice Barrel tubs are proudly made in the United States using recycled materials. They feature premium insulation to maintain cold temperatures while reducing the amount of ice needed [7][8]. Manufacturing locally also ensures faster warranty support and avoids the hassles of international shipping [10]. Built to last, the materials resist corrosion and wear, ensuring reliable performance even with frequent use.
Using Customer Input and Research
Customer feedback plays an essential role in shaping Ice Barrel’s products. This ongoing dialogue has led to meaningful improvements. For instance, when a customer experienced issues with a damaged chiller, it was swiftly replaced after direct follow-up by Nick from the company. The customer, Michelle, later shared that the replacement worked flawlessly and highlighted how the accompanying app made scheduling her cold therapy sessions incredibly convenient [9].
Wyatt Ewing himself underscores the company’s design philosophy:
"Since introducing a groundbreaking product that stands out in the market, our newest product launches have followed the principles of upright design, extreme durability, and ease of use."
Ewing stresses that dependable products and strong customer support are crucial for making cold therapy a lasting part of people’s routines. He further explains:
"While we continue to educate consumers on the physical and mental health benefits of cold therapy, we are dedicated to creating innovative products that are effortless to use while providing maximum personal benefit, holistic well-being, and optimal human performance."
This dedication to customer satisfaction has positioned Ice Barrel as a leader in the growing cold therapy market. In fact, the global cold plunge tub market is expected to expand from $365.92 million in 2024 to $512.45 million by 2032 [11]. With a focus on user-friendly designs and ongoing innovation, Ice Barrel is well-equipped to meet the rising demand for cold plunge therapy.
Health Benefits of Cold Plunge Therapy
Wyatt Ewing champions cold therapy for its wide-ranging physical and mental benefits. His personal journey with the practice has inspired Ice Barrel's mission to make these benefits accessible to everyone. Cold plunges spark significant changes in the body that go far beyond the initial chill.
Main Health Benefits
Drawing from his own experiences, Ewing highlights several advantages of cold plunge therapy:
Cold plunges positively impact both physical and mental well-being. The body’s physiological response to cold water immersion creates changes that benefit multiple systems.
One of the most striking effects is neurochemical enhancement. Immersing in cold water at 57°F increases dopamine levels by 250% and noradrenaline by a whopping 530%, with these effects lasting for hours [13]. These neurotransmitters are essential for improving mood, focus, and mental clarity.
Cold exposure also delivers a metabolic boost, spiking metabolism by up to 350% [13]. This increase not only burns more calories but also promotes the development of brown fat, which continues to use energy even after the session ends.
Another advantage is immune system strengthening. Research from the Netherlands revealed that cold showers led to a 29% reduction in sick days at work [13], showcasing tangible health improvements.
For athletes and fitness enthusiasts, cold plunges aid muscle recovery and reduce inflammation, easing post-workout soreness and speeding recovery times [12] [13]. Many report feeling less stiff and more prepared for their next training session.
Beyond the physical benefits, cold therapy builds mental resilience and helps manage stress. Regular exposure to the discomfort of cold water fosters a tolerance for challenges, which can translate into better handling of daily stresses. It’s also linked to lower stress levels, improved sleep, and an enhanced quality of life [15].
Ewing sums up the comprehensive benefits:
"If you think about it, there's not a lot you can do besides cold therapy which only takes two to three minutes a day which will help reduce inflammation, boost your immune system, and reduce stress and symptoms of anxiety and depression." [2]
Adding Cold Therapy to Daily Life
Ewing emphasizes consistency over intensity when it comes to incorporating cold therapy into daily routines. The goal is to create a sustainable practice rather than chasing extreme results.
Temperature Guidelines
For beginners, starting with water temperatures between 50 and 59°F (10 to 15°C) is ideal. Those with more experience may work with temperatures as low as 39 to 50°F (4 to 10°C) [14]. Starting at a comfortable 60°F allows the body to adapt gradually before progressing to colder levels [16].
Duration Recommendations
Newcomers should begin with sessions lasting 30–60 seconds and gradually extend to 5–10 minutes as their bodies acclimate [12] [14] [16].
Timing Strategies
The timing of cold plunges depends on individual goals. For strength or muscle building, plunging before workouts or on alternate days can be effective. To ease post-workout soreness, plunging immediately after exercise works well. Endurance athletes and those seeking mental clarity can benefit from cold plunges at any time [13].
Breathing Techniques
Practicing nasal breathing can help manage the initial shock of cold water [16].
Ewing reflects on his own approach:
"This 5, 10, 15 minutes is going to be the hardest part of my day. I'm going to take this short burst of stress and get some long-term relief out of it." [16]
He also emphasizes the importance of consistency:
"It's not the cooler you go, the healthier it is. It's the more consistent you are, the more results you're going to get." [16]
New Developments in Cold Therapy
As the practice of cold therapy evolves, so do the technologies designed to enhance its accessibility and effectiveness. These innovations align with Ewing's vision of making cold therapy approachable for everyone.
Smart Technology Integration
Modern systems now include features like remote access, real-time monitoring, and personalized user profiles. With voice control and built-in maintenance reminders, these systems are becoming increasingly convenient and easy to use.
Structured Water Technology
In June 2025, Therasage launched the TheraFrost system, a portable cold therapy solution utilizing patented structured water technology. This system offers precise temperature control, reaching as low as 40°F (4°C), in a compact, portable design.
Contrast Therapy Integration
Combining cold and heat exposure in one session can enhance recovery by improving circulation and relaxation. Alternating between temperature extremes allows users to maximize the benefits of both therapies [18].
Community-Driven Experiences
Cold plunging is evolving into a social wellness activity. What was once a solitary practice is now fostering community and connection, as enthusiasts support each other on their wellness journeys [18].
Wearable Integration
New wearable devices now link cold therapy sessions to broader health tracking systems. These tools monitor physiological responses, track progress, and provide personalized recommendations.
Highlighting the importance of self-care, Robby Besner, Chief Science Officer and Co-Founder of Therasage, shares:
"We're using this Father's Day to say: it's okay to rest, it's powerful to reset, and it's wise to take care of your body from the inside out. Cold therapy helps you do that." [17]
These advancements demonstrate how cold therapy can remain simple while becoming more accessible and effective for everyone.
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What's Next for Ice Barrel and Cold Plunge Equipment
Ice Barrel has made a name for itself with its innovative design and the health benefits it brings to cold therapy. Now, CEO Wyatt Ewing is looking ahead, aiming to position the company as a leader in a rapidly growing market by focusing on accessibility, smarter features, and strategic product development.
Making Cold Therapy Available to More People
Ewing’s vision for Ice Barrel goes beyond just selling products - it’s about making cold therapy something everyone can experience. This commitment to accessibility is reflected in how the company approaches everything, from product design to pricing.
"We've focused on making cold therapy accessible to the community and effective, at an affordable price point."
- Wyatt Ewing, CEO of Ice Barrel [2]
By balancing affordability with professional-grade quality, Ice Barrel is working to break down financial barriers and make advanced cold therapy tools available to more people. This approach is paving the way for the company to add innovative features while keeping costs reasonable.
New Product Features in Development
Ice Barrel’s recent product launches reflect its growing focus on combining wellness with cutting-edge technology. The release of the Ice Barrel Chiller in August 2024 marked a major step forward in delivering a more complete cold therapy experience.
The Ice Barrel Chiller stands out for its ability to maintain water temperatures as low as 37°F, thanks to SmartSense technology and a non-toxic refrigeration system. What’s more, users can control and schedule the Chiller remotely through the Ice Barrel app, making cold therapy as convenient as it is effective.
"The market is filled with fragile, inefficient solutions. With the launch of the new Ice Barrel Chiller, we are elevating cold therapy to unprecedented levels."
- Wyatt Ewing, Ice Barrel CEO [2]
Looking ahead, Ice Barrel is expanding its research and development efforts by pursuing federal grants to support advanced projects. This research-backed approach ensures that future products are grounded in solid science rather than marketing trends. Ewing has hinted at integrating additional wellness features, potentially creating products that engage multiple senses and elevate the overall experience of cold therapy.
User feedback plays a central role in Ice Barrel’s product development process. By staying closely connected to real-world customer needs, the company is able to refine its designs and address practical concerns, setting the stage for future growth.
Cold Plunge Market Growth and Customer Trends
The cold plunge market is booming, proving Ewing’s early vision was spot on. Reports show rapid expansion across various demographics and regions, signaling a bright future for this industry.
Market Size and Growth Projections
The global cold plunge tub market hit $337.7 million in 2024 and is projected to grow to $482.8 million by 2033, with a steady annual growth rate of 3.73% [22]. Some analysts are even more optimistic, predicting the market could reach $1.92 billion by 2035, growing at 8.3% annually [20]. A 370% year-over-year increase in demand further highlights the market’s momentum [21].
Shifting Demographics and Use Cases
While athletes and fitness enthusiasts remain key users, the market is expanding. Wellness seekers, spa operators, and individuals focused on preventive health are increasingly adopting cold therapy. This shift is driving demand for products that are both user-friendly and aligned with Ice Barrel’s design principles [20].
Technology Integration Trends
Smart features are no longer a luxury - they’re becoming an expectation. Consumers now look for app connectivity, remote monitoring, and automated temperature controls as standard features [23]. Ice Barrel’s SmartSense technology and app integration position the company to meet these demands head-on.
Search and Content Trends
| High-Growth Keyword | Search Volume Increase | Market Implication |
|---|---|---|
| cold plunge tub with chiller | +68% | Consumers value precise temperature control |
| portable cold plunge tub | +57% | Flexibility and space-saving designs are crucial |
| DIY cold plunge tub | +49% | Budget-conscious buyers seek affordable options |
These trends highlight opportunities for Ice Barrel to refine its approach, tailoring products and educational content to meet evolving consumer preferences.
Sustainability and Environmental Concerns
Environmental awareness is playing a bigger role in how people shop. Buyers increasingly prefer products made from sustainable materials and designed for energy efficiency [20]. Ice Barrel’s use of non-toxic refrigeration and durable materials aligns with these values, appealing to eco-conscious consumers.
Between 2020 and 2024, the market focused on basic functionality and temperature control. By 2035, the emphasis is expected to shift toward smart connectivity, appealing to a broader audience, and integrating cold therapy into more comprehensive wellness routines [20]. With its strong design foundation and customer-focused approach, Ice Barrel is well-positioned to thrive in this evolving landscape.
"At Ice Barrel, our goal is to create products and services that make cold therapy more effective and accessible for everybody."
- Wyatt Ewing, Ice Barrel [19]
Resources for Cold Plunge Users
As the cold plunge trend gains momentum, finding trustworthy resources is more important than ever. Whether you're just dipping your toes into cold therapy or looking to upgrade your setup, having access to expert advice and practical tips can make your journey smoother. Below, you’ll find key resources to guide you through every step of your cold therapy experience.
ColdPlungeTubs.com: A Go-To Hub for Cold Therapy Enthusiasts
ColdPlungeTubs.com is a comprehensive platform dedicated to helping users navigate the world of cold water immersion. From expert reviews to detailed comparisons, the site is designed to make selecting and maintaining cold plunge equipment easier and more informed.
The website covers a wide range of topics, including cold plunge tubs, barrels, ice bath chillers, and even maintenance tips like filter selection and cleaning routines. Whether you're curious about Ice Barrel designs or need technical data to compare performance, ColdPlungeTubs.com has you covered.
What sets this platform apart is its focus on practical, no-nonsense advice. Instead of being swayed by marketing fluff, the site offers clear, actionable information to help you choose the right equipment based on your unique needs. You'll also find guidance on setting up your cold plunge space and understanding the science behind cold water therapy. This aligns closely with Wyatt Ewing's goal of making cold therapy accessible and effective for everyone.
The platform dives deep into essential details, like temperature control features, durability, and user-friendliness, giving you the tools to make informed decisions. For example, it highlights how manufacturers like Ice Barrel focus on these critical aspects to enhance the user experience.
Starting Your Cold Therapy Journey
Beyond equipment reviews, ColdPlungeTubs.com provides practical tips for safely beginning your cold therapy practice. Transitioning into cold water immersion requires preparation and patience. The site suggests starting with cold showers to help your body gradually adapt to colder temperatures before moving on to full cold plunges [24].
Initial sessions should involve water temperatures between 50°F and 59°F (10–15°C) for 2–5 minutes. As your body adjusts, you can slowly extend the duration [24].
Safety First: Cold therapy isn't for everyone. If you have any pre-existing health conditions, it's crucial to consult with a healthcare professional before diving in [26]. During your plunge, focus on slow, controlled breathing to help manage the initial shock and maximize the therapeutic effects [24].
Consistency Matters: To fully reap the benefits of cold therapy, consistency is key. The site recommends incorporating cold plunges into your routine two to three times per week. This regular practice helps maintain the physiological changes that improve recovery and resilience [24][26].
The Science Behind It All: Understanding why cold water immersion works can deepen your appreciation for the practice. Cold therapy has been linked to reduced inflammation, faster recovery, improved mood, and better cognitive function [12]. It also promotes mental health by increasing endorphin and norepinephrine levels while lowering cortisol, the stress hormone [25].
Pairing Practices for Maximum Impact: Cold therapy can be even more effective when combined with other wellness methods. ColdPlungeTubs.com suggests integrating practices like sauna sessions and compression therapy into your routine for a more holistic recovery experience [26].
These resources provide the knowledge and tools you need to safely and effectively embrace cold therapy. With this guidance, you can confidently explore the benefits that are driving its growing popularity across a wide range of people and lifestyles.
Conclusion
Wyatt Ewing's journey from selling aircraft to championing wellness through cold therapy highlights the profound impact of this practice. His personal struggles with anxiety and depression led him to discover the benefits of cold water immersion, which inspired him to create Ice Barrel - a company dedicated to making this therapy accessible to everyone [5].
But Ewing's ambitions go beyond selling ice baths. He envisions cold therapy becoming an everyday wellness habit in the U.S., fundamentally reshaping how people approach health and recovery. As he explains:
"I think cold therapy here in the United States specifically is still about 4-5 years behind [in comparison to the rest of the world]. I don't think people in the West like to get uncomfortable. But as we change that and we help people take more and more ice baths I think we're gonna see an Ice Barrel in every home. I think we're going to have different retreats and pop-ups in a lot of cities where people are gonna be having ice baths daily in their homes as well as practicing it as a community." [5]
The growing production of Ice Barrel reflects the increasing demand for cold therapy [2]. This shift from hot tubs to cold tubs signals a broader change in how people view recovery and wellness.
What sets Ewing apart is his focus on simplicity and practicality. He emphasizes that just two to three minutes of cold exposure daily can deliver significant benefits, such as reducing inflammation, strengthening the immune system, and alleviating anxiety. This approach resonates with busy individuals looking for effective, time-efficient wellness solutions [2]. His philosophy aligns seamlessly with Ice Barrel’s design, which prioritizes ease of use and measurable results.
Research supports the effectiveness of cold plunges, showing they can reduce sick days and enhance the production of key neurochemicals that improve physical and mental health [27][13].
For those curious about starting cold therapy, ColdPlungeTubs.com offers a wealth of resources to guide beginners. From explaining the science behind cold immersion to comparing equipment options, the platform aligns with Ewing’s mission of making cold therapy accessible to everyone. Together, Ewing's vision and these expert resources make it easier for Americans to incorporate this practice into their lives.
Whether you're managing stress, improving recovery, or building mental resilience, cold therapy offers a straightforward yet impactful way to transform your well-being. Ewing’s story reminds us that stepping out of our comfort zones can lead to profound personal growth and health benefits.
FAQs
How does cold therapy help reduce anxiety and improve focus?
Cold therapy, like cold water immersion or ice baths, offers a natural way to ease anxiety and sharpen focus by activating specific biochemical processes in the body. When exposed to cold, the body releases norepinephrine, dopamine, and endorphins - neurotransmitters known for lifting mood, easing stress, and creating a calming effect. At the same time, it reduces cortisol, the hormone linked to stress, which can help alleviate anxiety-related symptoms.
Beyond its calming effects, cold exposure boosts blood and oxygen flow to the brain, enhancing mental clarity, improving focus, and supporting cognitive performance. Incorporating cold therapy into your routine can be a straightforward and effective method to nurture mental health and build resilience against everyday stress.
What sets Ice Barrel apart from traditional cold plunge tubs?
Ice Barrel offers an upright, space-efficient design that makes full-body immersion simple without needing a lot of room. It features built-in steps for easy entry, and it’s made from sturdy, environmentally friendly materials to ensure it holds up over time. Plus, the barrel is fully insulated to keep the water cold, boosting the benefits of your cold therapy sessions.
Unlike bulkier, traditional cold plunge tubs that can be a hassle to move, Ice Barrel is lightweight and portable. Whether you want to use it indoors or outdoors, it’s easy to set up and relocate. This blend of convenience, comfort, and mobility makes Ice Barrel a practical option for anyone into cold water immersion.
How can beginners start using cold therapy safely and effectively?
For those just starting out with cold therapy, the safest approach is to take it slow and steady. Begin with lukewarm showers, gradually reducing the temperature a little each day until you feel comfortable with colder water. Once you're ready, try brief cold plunges with water temperatures between 50–60°F, keeping your first sessions short - just 1–3 minutes.
Pay close attention to how your body responds both during and after each session. Avoid rushing the process; it's important to let your body adapt naturally. Over time, you can slowly increase the duration of your cold immersions and decrease the water temperature. If you have any medical conditions or concerns, it’s wise to check in with your doctor before diving into cold therapy. The key to a safe and effective routine is consistency and staying in tune with your body's signals.
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